How to Create a Digital Marketing Plan

Date change from print catalog: Class starts 10/8, no class 10/22. Digital marketing is essential for any business or organization looking to grow its reach and impact. Build a strong foundation in key strategies and best practices, including search engine optimization (SEO), search engine marketing (SEM), the customer journey, writing for digital platforms, email and social media marketing, marketing analytics, usability testing, and conversion rate optimization. Put these tools into action by creating a marketing plan tailored to your own business or organization. Plan to spend 1–2 hours per week outside of class on assignments. The course will include a one-on-one meeting with Betsy the week of 10/20, to discuss your marketing plan goal and strategies.